Let Dubai
taste you first.
Thoug sends new guests to your restaurant during your quieter hours to try one of your dishes. Free to join.
Dubai restaurant partners · Free to join
The Thoug formula
Curated discovery for diners. Quieter hours filled for you.
Peak nights take care of themselves. Thoug works on the rest, bringing guests who want to discover somewhere new, at the hours you choose.
For established dining rooms
Fill the tables between services.
Rent, staff and prep cost the same whether a table sits empty on a Tuesday afternoon or full on a Friday night.
Feature a dish only during your quieter slots. No discounts, no vouchers, and nothing that touches your prime seatings.
For rising kitchens
Be found by people looking.
Great rooms go unnoticed simply because nobody has walked in yet.
Thoug puts one of your best dishes in front of members who are actively searching for somewhere new to eat in Dubai.
The partner model
You choose the dishes.
We bring the guests.
Your Thoug dishes
Choose your dishes
Pick 1 to 3 dishes to feature on Thoug, usually something lighter: a salad, a starter, a pastry or a coffee. We set a points value for each one, and you set the monthly cap on how many tastings you give away.
Quiet hours
Share your quieter hours
Tell us when those dishes are available. Busy service stays exactly as it is.
Booked automatically
Table for 2
Tuesday · 4:30 pm
Tables book themselves
Members spend their points to book, and the table appears automatically in your booking system, with the exact dish or dishes they are coming to taste, so your kitchen knows what to bring.
They taste, many stay
Guests come in and taste the dish you prepared. Anything else they order is handled by you directly. Many stay for more, and you see every visit in your dashboard.
You stay in control
Your table. Your terms.
You choose which dishes to feature, when they are available, and how many free tastings you give away each month. Change any of it, or pause, at any time.
Apply as a restaurantYour menu, your choice
Feature the dishes that represent you best, and Thoug sets a points value for each one. Nothing else on your menu changes.
A monthly allowance you decide
Choose how many points' worth of complimentary dishes you give away each month. Bookings stop at your cap, never one tasting more.
Only when it suits service
Choose the days and times your Thoug dishes are available.
Change or pause
Swap your dishes, adjust your monthly cap, or pause Thoug whenever you need to.
New guests
New guests, not discount hunters.
Thoug users are people actively looking to discover new places. Each booking shows the guest’s name, the dish or dishes they’ll taste, and whether it’s their first visit, so your team knows exactly what to prepare and can make a great first impression.
Anything else the guest orders is handled by you directly. Guests rate their experience, and well-rated restaurants are shown to more people.
From first taste to regular
A first impression that lasts.
The point of a Thoug visit is a first impression. Some guests will just enjoy the dish; others will order the rest of the menu, bring friends, or come back as regular paying customers. Either way, they now know your restaurant.
Why Thoug
Discovery, not discounting.
New guests who have never been
Existing customers paying less
No discounts on your menu
Discounts across the menu
Only 1 to 3 dishes you choose
Offers set by the platform
A monthly cap on free tastings, set by you
Spend limits decided by the platform
Quiet hours only
Offers during busy service
Bookings arrive automatically
Vouchers and codes at the table
Free to join
Fees or commission
Questions
Before you join.
What does it cost?
Nothing to join. You decide your monthly cap, meaning how many points' worth of complimentary tastings you give away, and you never spend more than that.
Who gives guests their points?
Thoug does. Guests subscribe to Thoug and receive points every month. We set how many points each of your featured dishes costs, and you set the monthly cap on how many tastings can be booked at your restaurant.
How do we know what to prepare?
Every booking tells you exactly which Thoug dish or dishes the guest is coming to taste, so you know what to bring to the table. Anything else they order is handled by you directly.
What if a guest only orders the Thoug dish?
That's completely fine. It's a first taste of your restaurant. Many guests choose to order more, but it's never required.
How do bookings reach us?
Thoug connects to your booking system, so tables are booked automatically. No calls, no separate list, no vouchers.
Which dishes should we choose?
One to three dishes that represent you well and are easy to serve during quiet hours.
Can we change dishes or pause?
Yes, anytime.
For Dubai restaurants
Let new guests have a taste.
Tell us about your restaurant, your dishes and your quieter hours. It is free to join.
Apply as a restaurant partner