Danyaal Sami

Danyaal has always loved food: trying new places, finding the dish that makes a restaurant worth coming back to, and sharing those finds with the people around him. But what has always driven him most is entrepreneurship, the challenge of building something from nothing and helping businesses grow.

Before founding Thoug, Danyaal worked in FinTech, building relationships with businesses around the world and helping them grow. That experience showed him how much a good partner can change a business's trajectory.

Thoug brings his two passions together. It helps restaurants fill their quieter hours with new guests who might never have walked in otherwise, and it gives food lovers an easy way to try somewhere new. For Danyaal, success means seeing restaurants grow and more people falling in love with Dubai's food, one first taste at a time.